As a podcast consultant, one of the most common questions I get asked is, “How do I promote my podcast?”
I get it. Once you’ve poured your blood, sweat, and tears into the production of your show, you want listeners. It’s common knowledge that this doesn’t happen overnight, but one sure way to see a boost is by getting featured in podcast lists like The Atlantic’s annual roundup of top podcasts. It’s these kinds of lists that many independent podcasts (like Millennial) have cited as the catalyst for their early success.
Meet the people behind the podcast roundups
Laura Jane Standley is one of the writers who does the roundup lists for The Atlantic. At the time of Standley’s first roundup for The Atlantic, in 2015, she was a heavy podcast listener, but couldn’t find any reviews she really respected. “People would just write podcast reviews that were obvious... and not from someone who understood the landscape,” Standley says, citing shows like This American Life being listed over and over. “I seemed to have a natural knack for discovery and to be honest, it’s pretty addictive.”
Now, she gets hundreds of people reaching out with [...]
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